Download your SaaS Buyer Lens Checklist for free.
Pick your ARR stage and see exactly which boxes stand between you and your dream exit.
SaaS Sellability
Checklist
Under
$500K
ARR
SaaS Sellability
Checklist
$500K
to $2M
ARR
SaaS Sellability
Checklist
$2M
to $5M
ARR
SaaS Sellability
Checklist
$5M
to $20M
ARR
SaaS Sellability
Checklist
$20M+
and up
ARR
SaaS Sellability
Checklist
Under
$500K
ARR
SaaS Sellability
Checklist
$500K
to $2M
ARR
SaaS Sellability
Checklist
$2M
to $5M
ARR
SaaS Sellability
Checklist
$5M
to $20M
ARR
SaaS Sellability
Checklist
$20M+
and up
ARR
SaaS Sellability
Checklist
Under
$500K
ARR
Step 1 of 2
What's inside
50 checks buyers run at your stage
Each with the benchmark, why buyers care, and the founder test they weight double.
Your score, out of 58
See who buys at your size, how they price you, and whether they'd engage.
What changes at $2M to $5M ARR
37 items shift at the next stage. See them while there's time.

Free bonus
The Master Checklist
All five stages side by side on one page, so you can see the whole road to your exit.

Khaled Azar, founder of Livmo, CM&AA
Khaled has been featured in





- Experience
- 25+
- years building tech companies
- Value sold
- $50M+
- in company value sold
Questions founders ask
Why does my ARR decide which checklist I get?
Buyers change with size. A $1M ARR company is bought by different people, on a different multiple, with different expectations than a $10M one. Each checklist covers what buyers test at your stage and what changes at the next one.
What if I'm right between two stages?
Pick the stage you're in today. Your checklist already shows what changes at the next stage, and the Master Checklist puts all five side by side.
I'm not planning to sell. Is this for me?
That's exactly who it's for. Most of what sets your eventual price, like retention, repeatable growth and how much the company depends on you, takes years to build. The earlier you see it the way a buyer does, the more time you have to fix it.
Is it really free?
Yes. You get your stage's checklist and the bonus Master Checklist as PDFs, right away and by email. There is nothing to buy.
What happens to my email?
We use it to send your checklist and occasional notes from Khaled on building a more valuable SaaS. Unsubscribe any time. We never share or sell it.
See your SaaS the way a buyer will.
Free, for your ARR stage, plus the Master Checklist.
